PUBLIC RELATIONS AS A 3-D SOLUTION
“You miss 100 percent of the shots you never take.”
— Wayne Gretzky
It used to be that Public Relations was primarily practiced by guys who would spend their days pitching stories about their clients to reporters and spend their evenings having drinks with those same reporters.
Today’s media contacts are more transient, spread out all around the country and far too busy to spend their evenings being schmoozed by PR reps. What’s more, the Internet has made bloggers and enthusiast Web sites more influential than ever before. Moreover, Social Media enables companies to take their cases directly to the public with blogs and opinion pieces. Finally, the media’s thirst for a steady and voluminous stream of ready-made content means that PR pros are spending less time pitching clients and more time writing content their clients can use in all these various venues.
The truth is that PR is no longer a set of traditional tactics, but rather, a three-dimensional model that employs a wide variety of tactics to increase awareness and exposure across a multitude of platforms. If your PR program is stuck in the mud of using tactics and strategies that don’t seem to be in step with the way the media works today, call us. We understand how the pieces fit together, and we are as capable at servicing individual tactics as we are at creating interwoven programs that add exponential value as they work together.
Our PR services include:
- Content Development
- Ready-Made Profiles
- Ghost Writing & Blogging
- Authored Op-Eds
- Custom Pitches