WHAT IS A BRAND, ANYWAY?
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
— Jeff Bezos, Founder of Amazon.com
A brand is more than a logo, a set of marketing materials, a tagline or a mission statement. It is a collection of attributes, strategies and tactics that, when tabulated, become more than the sum of its parts. It evolves into a reputation that represents a unique value proposition which moves people to choose your company over your competition. The truth is that most brands encompass a semblance of the overall brand message, but fall short of creating that value proposition.
Our goal is to help you maximize your brand, to align all of its parts in a three-dimensional matrix so that you can use it to motivate all your constituencies to respond to it. If your brand doesn’t do that, you need to call us. Our seasoned pros will help you reexamine your brand and all of its components, tune it up and create a strategic path to fulfilling its potential. Moreover, we’ll be with you every step of the way to make it happen.