THE SCIENCE BEHIND
MEDIA PLANNING & BUYING
“Advertising is totally unnecessary. Unless you hope to make money.”
— Jeff I. Richards, University of Michigan
Media planning and buying is a science – it’s the comprehensive evaluation and execution of delivering your brand’s uniquely positioned messages to the most targeted customers within your budget parameters. Whether via traditional media such as print, radio, broadcast or OOH or via social or digital media, Ignition sees media planning and buying as another critical piece of your strategic marketing plan. Advertising needs to deliver the right messages to the right people at the right times and through the most effective channels in order to successfully stimulate a consumer consideration or purchase. Media placement provides the final piece of a brand’s value proposition.
We can help identify the best avenues, boulevards and cyber paths to place your messaging to optimize the desired results.