BRAND YOUR ADVERTISING
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
— Retail Legend John Wanamaker (1838-1922)
Advertising without branding is just money out the door. Most marketing practitioners will tell you that advertising is a numbers game. The more you spend, the more exposure you get. But if it were just about exposure, then the biggest spending advertisers would be the winners. But we all know that’s not the case. Advertising that reflects a brand that resonates with your audience will make your ad budget work harder and defeat the numbers game.
Advertising is so much more than just images and messages – your brand’s unique positioning must be packaged, positioned, presented and delivered in the ideal environments to specifically targeted customers in the most efficient mediums. Many agencies consider advertising an art. Ignition Branding sees advertising as a critical piece of the communications strategy puzzle. Whether it be print, broadcast, outdoor or online, advertising has to fit in the right places in order to effectively support positive brand perception. A consistent image and call-to-action is critical to building a brand’s value proposition.
Ignition Branding provides all the disciplines necessary to develop and execute impactful and results driven advertising.