MATCHING SOCIAL MEDIA WITH THE BUY DECISION
“Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.”
— Pete Cashmore, Founder of Mashable.com
Social Media isn’t about the numbers — it’s about the leads.
When the Internet first gained prominence, marketers were excited about the possibilities of mining the millions of users for customers. Soon after, they discovered it wasn’t as easy as they thought. Then, at the dawn of the Social Media age, they got excited again because they felt social media gave them the perfect platform to mine for customers. Again, they are finding that it’s not so easy.
Social Media can deliver the numbers, but having 10,000 likes on your company’s fan page rarely equates to generating customers. If the masses who are clicking the “like” button have neither the budget nor the inclination to hire your company, then all those likes — plus $5 — will get you a decaf latte.
The key to using Social Media as a marketing platform is understanding that Social Media marketing is not a standalone tactic, but rather, part of a three-dimensional campaign that marries all your media outreach, content strategies and advertising tactics into a singular plan that allows all those elements to feed off of each other. By combining those tactics, companies can have a greater probability of turning all that outreach into a bank of qualified potential clients and customers.
At Ignition Branding, we get it, and we can help deliver it for your company. Take the guesswork out of your Social Media marketing and call us today.