Restaurant Marketing

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Successfully driving sales for restaurants since 1988

Starters

Business Citations − Before your patrons can enjoy your restaurant, they need to be able to find you. We guide them to your business by securing citations for you on Yelp, Urban Spoon, Trip Advisor and Google. We monitor, measure and manage these citations daily.

Social Media – Restaurant operators have zero time to follow social media, so we believe in an organized, creative and focused approach using Facebook, YouTube and OfferPop to transform digital “likes” into visits to your tables. We’ll post one video interview on YouTube, create one promotion on OfferPop and post 3 times a week on Facebook.

Entrees

Public Relations – Staying in front of your customers in the media is critical, but it can also be very expensive. That’s why we’ve designed a basic PR service in which we research, write, distribute and optimize for Google one press release or story pitch every 30 days.

Referrals – Feet on the street can help put customers in your seats, and that’s what our referral program does. A brand ambassador will visit key related businesses to ignite new customer referrals.

Crisis Communications – Unexpected problems, compounded by media attention to those issues, can ruin a reputation. Our crisis communication plan, customized for your restaurant, can help protect you against the unknown. We’ll consult with you personally and create your pla. As a complement to that plan, we will also train you and your key staff in how to respond to a media crisis with a two-day seminar (half-day each session.) Finally, having a team of media professionals to back you up when the worst-case scenario becomes reality is priceless – but with Ignition, we’ll be available 24/7 for you, and when a crisis looms, we’ll immediately protect your brand without additional fees.